And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list. Links from relevant and high-quality websites usually move the needle more than links from irrelevant and low-quality websites.
You can also use a session recording tool to watch how users interact with your site. To accommodate this, Google applied changes to its algorithm that made EMDs a moot point. Having an EMD is only helpful if your site also has high-quality content. EMDs are domains that exactly match the keyword the site is trying to rank for. It’s also helpful to check Google Analytics to see how much traffic your site gets from mobile devices, as well as Google Search Console. If you don’t have a responsive site yet, drop everything you’re doing and get on that fixed immediately.
Email Marketing
- Start by brainstorming broad, relevant topics and terms related to your business, products, or services.
- This helps you find rising trends months or even years before they become popular.
- You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts about irrelevant topics) because this content can harm your reputation.
- We have an entire menu of free tools anyone can access after signing up for an account.
- Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs.
- After all, deleting content you worked hard to create probably goes against your instincts.
People leave reviews → G2 landing pages are populated with more content → Google ranks the G2 pages → Page gets traffic → More people see it → More people leave reviews → Repeat. You have to know the technical stuff and create an omnipresent media brand. By the end of this, you’ll have a clear understanding of how to approach SEO for your website — whether you’re a media blog, ecommerce site, or SaaS website.
How to Reduce Page Weight on Your Website Quick Guide
Detailed shows technical SEO elements that may affect a page’s performance, like schema markup and hreflang attributes. I use Detailed when I want to get quick page insights without opening separate tools or tabs. If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them.
Getting instant in-depth insights exponentially increased our team’s productivity. Ahrefs is the top SEO tool in the market and has transformed our agency. Our team has access to vital data and insights not provided by other tools, giving our clients an unfair competitive advantage. Since our founding in 2018, we have SEO Anomaly grown with ahrefs as our enterprise tool of choice.
Googlebot is pretty good at naturally discovering new pages by crawling sites and XML sitemaps, so if your pages aren’t being indexed, there may be other page issues at play. This handy tool can be useful when testing how your pages are ranked after making updates to a page. It’s worth noting that there’s often a delay, so don’t expect to see your updated pages indexed instantly.
Today’s SEO isn’t just about getting noticed — it’s about being chosen even when no click happens. So, you need to think like your audience and offer what they want at a glance. The task of any SEO enthusiast is to optimize for zero-click searches, aiming to appear in SERPs. Zero-click searches mean just what they sound — people searching without ever making a single click. Through results readily available on Google’s front page, making them perfectly readable on any device, such as a PC, tablet, or smartphone. You constantly need to stay on your toes for the future SEO trends and shifts in search, and adapt your content accordingly.
To keep up with your SEO strategy, it can be helpful to create and refine a monthly content plan. You can place it into a spreadsheet, and your teams can track it accordingly. The list below is an example of a monthly content plan that takes the above steps into account. The other is the local pack or Google Maps — this SERP feature takes up nearly the entire browser menu on mobile search. Google Maps often meets the searcher’s needs by providing geographic proximity, reviews, and an easy click-to-call feature. As mentioned above, there are a variety of different things you can do for your business to enact your SEO strategy.
